Brand Assets
• Name
• Website
• Tagline
• Logo
• Colors
• Fonts
• Social handles
• (App)
• Brand voice
• One-liner
• Vision and Mission
• Sound effects
• Jingles
• Theme music
• Customer service
• Product packaging
• Brand character
• Brand story
• Core values
- Brand Style Guide
- Email
- Blog /Medium
- Google My Business
- Media kit
- Motion graphics/video intros and outros
- Brand photography
- Marketing Material
• Brochures
• Standees
• Visiting cards
• Merchandise
• Stickers
• Signages
- Advocacy
• Testimonials
• Reviews
• Ratings
• Industry recognition
• Awards
• Partnerships
• Media coverage
- Personal Branding
- Rental/ office space
- Furniture
- Software stack
- Hardware infrastructure
- Networking infrastructure
- Marketing and sales stack
- Communication Tools - CRM, e-workspace
- Payments
- Taxes, legal, and finance
- Automation and AI adaptation
- Cloud, storage, and data security
- Employee and work policies
- Standard Operating Procedures(SOPs)
- Grants
- University tie-ups
- Agencies and partners
- Government regulations/compliances
- Team building. Strategy, Management, and, Leadership