Ways to increase your brand's presence

FREE • Guest posting

• Answer Quora questions.

• Online forums.

• Publish content on LinkedIn.

• Appear on business podcasts.

• Promote your website on your email signature.

• Send email newsletters.

• Get listed in online directories.

• Encourage customer reviews.

• Leverage existing customers for referrals. • Industry partnerships. • Offer valuable content like an E-book or tool.

CHEAP • Branding through merchandise • Brochures • Standees • Offer a free trial or consultation. • Free product giveaway or contest.

• Create YouTube videos/Podcast.

• Write newsworthy press releases." • News Features via Viral Marketing • Share-worthy Helpful Videos • Employee Brand Advocacy • Attend industry/networking event • Local events/contests • Business card • Magnets on the company car • Guerilla Marketing • Ad campaign

EXPENSIVE • Email Marketing • Website (essential) • Sponsorships • Hoardings • Radio FM • SEO (Inhouse) • Autorickshaw • Bus • Video Streaming sites • Industry blog • Influencer marketing